The Black ​​Marketing ​Initiative #MarketBlack Movement
​ "Changing the face of Business"  #MarketBlack

The Course

#MarketBlack Virtual Business Success Training

Create a success plan for your business. The #MarketBlack Virtual Business Training is highly interactive and practical. This training will help build and grow your business. Small business owners can implement what they learn in real-time.

The Fund

#MarketBlack Small Business Success Fund

The Black Marketing Initiative aims to elevate diverse small businesses and encourage them during and after the pandemic, with the belief that community can positively impact us all. 

We are currently raising funds to provide Black entrepreneurs with emergency funding, and a 7-week training, mentoring, and networking program to help them succeed. Successful Black entrepreneurs are Good for Business, Good for Community. Good for everybody. Together, #WeAllCanWin! #MarketBlack

The Research

#MarketBlack Houston Black Business Census

The Black Marketing Initiative will collaborate with the Sankofa Research Institute (SRI) project team to effectively support the success and sustainability of black businesses in Houston. Utilizing Community Based Participatory Research, SRI will assist in developing a culturally-responsive and relevant data collection strategy to assess and evaluate the iniatives three core objectives:
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  1. Objective 1: Strengthen and diversify the network of business owners who participate in the initiative; Administer pre-survey and post-survey of initiative participants mapping networks of business owners who participate in the initiative; focus group conversations.
  2. Objective 2: Increase the self-efficacy and self-confidence of business owners who receive marketing assistance from the initiative;  Administer pre-survey and post-survey of initiative participants assessing the self-efficacy and self-confidence of business owners who participate in the marketing initiative; focus group conversations. 
  3. Objective 3: Pilot a Houston Black Business Census; Collect secondary data on black businesses located in five historic black communities; administer a virtual survey to black businesses in these five historic black communities.

The Documentary

#MarketBlack is Changing the Face of Business

A series following Black Entrepreneurs and Small Business owners, and their efforts to improve their businesses during and after COVID-19. More to come...
Have more questions about the Black Marketing Initiative?

These Businesses Are Proud supporters of the black marketing initiative! #MarketBlack

    Enroll for more opportunity. Join #MarketBlack. You mean business for Your Small Business.
The Project
The Challenge
The Movement
The Course
​The Research
The Documentary
The Fund
​The Collective
​The Contact
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